Leah Roh                                leah.e.roh@gmail.com

The Lucas Museum of Narrative Art



Lucas Museum Digital Guide:
guide.lucasmuseum.org

The Lucas Museum Digital Guide is a free and accessible web-based mobile application that enables museum visitors to scan every on-view artwork using image-recognition on their personal devices, to learn about the art and artists in our inaugural collection. The Lucas Museum Digital Guide also allows museum visitors to login to their accounts, access their tickets and membership cards, and navigate around the museum through an interactive map. 

As the Senior Producer, I was responsible for the following in the production and development of the Lucas Museum Digital Guide:

  1. conceived the product and created the pitch for executive approval
  2. supervised the scope and production timeline with Linked by Air, our product development partner
  3. spearheaded the production of the user experience and digital content, featuring over 2,000 modules that include didactics, videos, and media assets for 1,300 installed artworks
  4. designed wireframes for the product’s user interface in Figma to support Linked by Air’s design team 
  5. faciliated user-testing sessions and on-site QA testing with developers and engineers prior to launch
  6. oversaw the system integrations with the museum’s collections database, account management and ticketing systems, and marketing website’s API 
  7. managed the communication with Linked by Air and internal stakeholders at the Lucas Museum of Narrative Art
  8. launched the Lucas Museum Digital Guide for the museum’s opening

Product Analytics and Success Metrics


September 2026 - October 2026

33.1% - 54.51% daily user engagement of museum visitors
30% - 74.8% objects scanned out of 1,300 artworks

The Lucas Museum of Narrative Art



Lucas Museum Website:
lucasmuseum.org

The Lucas Museum of Narrative Art website is the primary public-facing digital platform for online audiences and museum visitors to purchase tickets, join memberships, plan their visit, shop the store, and learn about the museum’s inaugural collection. 

The current version of the website, built by Area 17, was launched in January 2026, after years of managing our interim website, which was created on Webflow. 

As the Senior Producer, I was responsible for the following in the production and development of our website:

  1. supervised the scope and production timeline with Area 17, our product development partner, who designed and developed the current website
  2. produced the digital content and marketing copy for the website’s media assets, including videos, artwork images, and visitor experience information
  3. managed all communication with Area 17 and external vendors that include ticketing systems and collections database integrations
  4. oversaw workflows with internal stakeholders for the launch of the website including marketing and communications, retail, curatorial, development, editorial, and IT departments to ensure a successful launch 
  5. oversaw maintenance and support plan with Area 17’s care team for additional enhancements, QA requirements, and troubleshooting
  6. led the design and build of each webpage prior and post-launch of the website to ensure a consistent brand identity and voice
  7. collaborated with Area 17’s design team to create a cohesive visual language and style guide as a brand-new institution

The Lucas Museum of Narrative Art



Augmented Reality
Narrative Art Collector Cards


I started at the Lucas Museum of Narrative Art i 2023 as the Interactive Producer of Digital Interpretation. Because of my background in experience design and interactive technology, I pitched this idea of Narrative Art Collector Cards to the CEO, which not only promoted the museum’s opening and inaugural artworks, but also enhanced the user experience with an augmented experience triggered by images of our expansive collection.

The first iteration of the Lucas Museum Narrative Art Collector Cards were released at San Diego Comic Con in 2026. The cards drew one of the highest social engagement on the Lucas Museum of Narrative Art’s Instagram as well as crowds to the SDCC booth. 

The next iteration of these cards will include a different augmented experience and designed specifically for the Lucas Museum’s Founding Members.

As the sole lead designer, producer, and AR developer for these cards, I was responsible for the following:

  1. pitching the concept and designing the mockups to our CEO for approval
  2. sourcing the vendor and producing 20,000 cards in time for SDCC 2026
  3. creating the designs for the cards and packaging in Figma
  4. 3D modeling and texturing the 3D asset of the building in Autodesk Maya
  5. developing the interaction and augmented experience on a web-based AR platform
  6. supervising worflows among our Curatorial, Editorial, Legal, and Rights and Reproduction team to clear artwork images and licenses
  7. managing all communication with our vendor and supervising the scope and production timeline