Leah Roh
About
leah.e.roh@gmail.com

The Lucas Museum of Narrative Art



Lucas Museum Website:
lucasmuseum.org

The Lucas Museum of Narrative Art website is the primary public-facing digital platform for online audiences and museum visitors to purchase tickets, sign up for memberships, plan their visit, shop the store, and experience the museum’s collection to learn about our art and artists.

As the Senior Producer, I was responsible for the following in the production and development of our website:

  1. supervised the scope and production timeline with Area 17, our product development partner, who designed and developed the current website
  2. produced the digital content and marketing copy for the website’s media assets, including videos, artwork images, and visitor experience information
  3. managed all communication with Area 17 and external vendors that include ticketing systems and collections database integrations
  4. oversaw workflows with internal stakeholders for the launch of the website including marketing and communications, retail, curatorial, development, editorial, and IT departments to ensure a successful launch 
  5. oversaw maintenance and support plan with Area 17’s care team for additional enhancements, QA requirements, and troubleshooting
  6. led the design and build for published webpages to ensure a consistent brand identity and voice
  7. collaborated with Area 17’s design team to create a cohesive visual language and style guide as a brand-new institution

Product Analytics and Success Metrics


Over 2 million page views from September to October 2026
500k - 750k Monthly Unique Visitors