Leah Roh
About
leah.e.roh@gmail.com

The Lucas Museum of Narrative Art



Lucas Museum Digital Guide:
guide.lucasmuseum.org

The Lucas Museum Digital Guide is a free and accessible web-based mobile application that enables museum visitors to scan every on-view artwork using image-recognition on their personal devices, to learn about the art and artists in our inaugural collection. The Lucas Museum Digital Guide also allows museum visitors to log into their accounts, access their tickets and membership cards, and navigate around the museum through an interactive map. 

As the Senior Producer, I was responsible for the following in the production and development of the Lucas Museum Digital Guide:

  1. conceived the product and created the pitch for executive approval
  2. supervised the scope and production timeline with Linked by Air, our product development partner
  3. spearheaded the production of the user experience and digital content, featuring over 2,000 modules that include didactics, videos, and media assets for 1,300 installed artworks
  4. designed wireframes for the product’s user interface in Figma to support Linked by Air’s design team 
  5. faciliated user-testing sessions and on-site QA testing with developers and engineers prior to launch
  6. oversaw the system integrations with the museum’s collections database, account management and ticketing systems, and marketing website’s API 
  7. managed the communication with Linked by Air and internal stakeholders at the Lucas Museum of Narrative Art
  8. launched the Lucas Museum Digital Guide for the museum’s opening

Product Analytics and Success Metrics


September 2026 - October 2026

33.1% - 54.51% daily user engagement of museum visitors
30% - 74.8% objects scanned out of 1,300 artworks